Ahrefs Announces AI Discoverability and Page Types Updates

Ahrefs has outlined five updates for September, including a new AI Discoverability category in Site Audit and an update called Page types in Site Explorer. The company introduced the changes in a post on its blog.

AI Discoverability is presented as a new category of issues within Site Audit. That places it alongside the product’s existing audit work, although the available summary does not describe the individual issues in the category or explain how they are assessed. Marketers should consult the full announcement before drawing conclusions about what the category covers.

The second named update, Page types, appears in Site Explorer. The summary identifies its location but does not explain how pages are classified or what information the update provides. It also does not specify whether the classifications can be used in reports, filters or comparisons. Those details matter when deciding how an update might fit into an existing research process.

Ahrefs says there are five updates in total, but the summary names only these two. It does not provide enough information to describe the other three or to establish whether the changes apply to every account or subscription. Nor does it give a rollout schedule or pricing details.

For marketing teams, the announcement identifies two areas worth reviewing rather than a complete list of actions to take. Site Audit and Site Explorer serve as the locations for the respective changes; the summary does not establish a connection between them. Teams considering either update should distinguish what Ahrefs has announced from any assumptions about its scope or usefulness.

What this means for marketers

Review the full Ahrefs post and the relevant product screens before changing an audit or research workflow. Check which issues or page classifications are actually available, how they are defined and whether they are relevant to the sites being assessed. If the updates are useful, document how the team will interpret their output alongside its existing marketing work. Avoid treating the names of the updates alone as evidence of a particular result.