Ahrefs Examines ChatGPT Fan-Out Queries in Large Study
Ahrefs analyzed 66.6 million ChatGPT responses and 15 million fan-out queries to examine information retrieval and AI visibility.
Ahrefs has examined ChatGPT’s use of fan-out queries in a study aimed at understanding how the system retrieves information and what that may mean for visibility in AI-generated responses.
The analysis covered 66.6 million responses from free, logged-out use of GPT-5.6 Luna, alongside 15 million fan-out queries. The material studied came from August and September, according to the source summary.
The summary identifies the scale and purpose of the research but provides limited detail about its findings. It does not specify a year for the data or explain the results in the excerpt supplied.
What this means for marketers
Marketers assessing AI visibility should distinguish between the number of responses examined and the number of fan-out queries. The study’s full findings are needed before drawing conclusions about how brands or content appear in ChatGPT responses.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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