AnswerThePublic Adds Trending Keywords to Web and YouTube Reports

AnswerThePublic has introduced a Trending Keywords section in its Web and YouTube reports, giving marketers another way to assess interest around a topic. The section lists related searches that have gained interest most rapidly over the preceding 30 days, using data from Google Trends.

The addition sits alongside the tool’s existing research features. Its question wheel shows questions people ask, while Top Organic Searches provides a view of current searches. Trending Keywords adds a view of which related queries are rising, rather than relying solely on established search volume when choosing a topic.

Where to find the data

In the Web report, Trending Keywords appears immediately below Top Organic Searches and covers Google search trends. The corresponding section in the YouTube report is labeled “Trending Keywords · YouTube.” Both sections display an “Updated today” label, and rows marked BREAKOUT identify the steepest rises within their respective lists.

The Web and YouTube versions have different plan requirements. Trending Keywords in the Web report is available on paid plans. The YouTube section is included with Growth and Business plans, but not with Starter.

The Web report also includes a plus icon on each trending-keyword row. It offers Copy and Generate Content options. The latter sends the selected keyword into AnswerThePublic’s content-creation feature, allowing users to move from the research report to content creation using that term.

What this means for marketers

Marketers can use the new section to add a measure of changing interest to their keyword research, alongside questions and current search data. Checking both reports can help teams distinguish the Google and YouTube views of a topic, while the BREAKOUT label makes the strongest risers in each list easier to spot.