Google Clarifies How Redirects Affect Ranking Signals

Google has clarified how server-side redirects influence ranking signals and canonicalization, according to Search Engine Journal.

Canonicalization concerns the selection of a preferred URL. The report connects that process with server-side redirects and the handling of ranking signals.

The available source summary does not specify which redirect types were discussed or explain how individual signals are handled. It also does not provide enough detail to assess the effect of a particular redirect.

What this means for marketers

Marketers considering redirect changes should consult the full report and Google’s underlying guidance before deciding how to proceed. The summary alone does not establish a recommendation for a specific implementation.