via Semrush Blog

Google Search Expands With Information Agents and Universal Cart

Google is adding agentic capabilities to Search that could affect product discovery and online purchases.

Google Search is expanding its agentic capabilities with information agents and Universal Cart. The features could change how users discover products and buy them online.

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What this means for marketers

Marketers should follow further details about the features and their implications for product discovery and online purchases.

Source: Semrush Blog — https://www.semrush.com/blog/google-adds-information-agents-and-universal-cart/

This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.

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