Semrush Addresses Poisoned Google Search Results in Ranking Data
Semrush says it is addressing poisoned Google results, validating ranking data and investing in visibility for users.
Semrush is addressing the effect of “poisoned” Google search results on its ranking data, according to a summary of the company’s blog update.
The update covers Semrush’s work to validate ranking information and its investment in providing greater visibility for users. The supplied summary does not explain the validation process or specify what the visibility investment involves.
The summary also does not give details about the scale of the issue or a timeline for the work. Marketers seeking those details should consult the full Semrush update.
What this means for marketers
When using ranking data to assess search performance, review Semrush’s full explanation of the issue and its response before drawing conclusions about individual reports.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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