Semrush Explains Google Business Profile Features

Google Business Profile, previously called Google My Business, is a free business listing with features that include reviews, questions and answers, and posts. In its guide, Semrush outlines the listing under both its current name and the former name that marketers may still encounter.

For marketing teams, the distinction between the two names is useful when discussing the listing internally. The current term is Google Business Profile, while Google My Business refers to its earlier name. Using the current name in plans and discussions can help make clear which listing the team is addressing.

The features described by Semrush cover several types of content. Reviews provide one area to consider, while questions and answers provide another. Posts form a further part of the listing. Each can be considered separately when a team decides what to examine and how to organize its work.

Marketers assessing the listing can start by reviewing the questions and reviews associated with the business and considering what themes deserve attention. They can also think about how posts fit into their broader communications. These steps do not require treating every feature as serving the same purpose: a review, a question and a post are different kinds of content.

For teams with several people involved in marketing, it may be useful to agree on who will examine each area and how observations will be shared. A simple internal plan can distinguish between reviewing feedback, considering questions and planning posts, rather than grouping all three activities under a single task. Teams can then decide which items need further discussion.

What this means for marketers

Use Google Business Profile’s current name when coordinating work on the free listing. Consider reviews, questions and answers, and posts as distinct parts of the profile, and decide who on the team will pay attention to each. When planning communications, use those separate areas to organize the discussion rather than assuming that one approach will suit every type of content.