Semrush Reports Overlap in ChatGPT and Google Shopping Results

Products shown in ChatGPT shopping carousels often appear in prominent Google Shopping results as well, according to a finding reported by Semrush. The company says 83% of carousel products also rank among the top 40 Shopping results on Google.

The finding gives marketers a basis for considering the relationship between two product-discovery environments. It describes an overlap in the products that appear, rather than a direct comparison of how those products are ranked within each service. A product’s presence in Google’s top 40, for example, does not indicate its position in a ChatGPT carousel.

The percentage also needs to be read in the right direction. It refers to the share of ChatGPT carousel products that appear in Google Shopping’s top 40 results. It does not say that 83% of products in those Google results appear in a ChatGPT carousel. The two statements would use different groups of products as their starting points.

Semrush’s finding does not, on its own, establish why the overlap occurs. It should not be taken as proof that a Google Shopping ranking causes a product to appear in ChatGPT, or that a carousel appearance causes a Google ranking. The available summary also does not specify the number of products assessed, the categories covered or the method used to match results.

For marketing teams, those limits matter when deciding how much weight to give the figure. The reported overlap can inform a review of product visibility across the two services, but it does not provide a formula for securing placement in either one. Teams would need more detail about the analysis before drawing conclusions about particular categories, products or ranking factors.

What this means for marketers

Use the Semrush finding as a prompt to compare where your products appear in ChatGPT shopping carousels and Google Shopping results. Keep the comparison focused on observable appearances, and avoid treating visibility in one service as a guarantee of placement in the other. Review the underlying methodology before using the 83% figure as a benchmark for your own products.