TikTok Search Ads Adds Brand and Category Keyword Packs
TikTok is adding curated keyword packs for Search Ads and highlighting two impression share metrics.
TikTok is adding curated keyword packs to its Search Ads offering and highlighting two impression share metrics, according to Search Engine Journal.
The keyword packs cover brands and categories. The supplied summary does not explain how TikTok selects the keywords or how advertisers can apply the packs to campaigns.
The summary also does not name the two impression share metrics or describe how they are calculated. It does not specify whether the metrics are new or provide availability details.
What this means for marketers
Before using the packs or metrics in campaign decisions, marketers should check TikTok’s guidance for the keyword contents, metric definitions and availability.
This is an original summary published for informational purposes; all rights to the underlying reporting belong to the source.
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