Ubersuggest vs Moz Pro: Pricing and SEO Features Compared

Ubersuggest and Moz Pro both offer core SEO tools, but their entry-level prices and approaches to AI search visibility differ, according to a comparison published by the Neil Patel Blog. The article favors Ubersuggest for most marketers while identifying Moz as an option for teams that rely on Domain Authority or need local listings management.

Ubersuggest’s Individual plan starts at $29 per month, or $16 per month when billed yearly. It also offers a lifetime plan starting at a one-time payment of $290. Moz Pro’s Standard plan starts at $99 per month, or $79 per month with yearly billing. The comparison says Moz Pro does not offer a lifetime plan.

The monthly entry price for Moz Pro is more than three times Ubersuggest’s; the gap is close to five times when comparing the stated monthly rates for yearly billing. Ubersuggest also has a free plan and a one-time, seven-day trial on monthly plans. Moz offers a free trial of its Medium plan, the article says.

Both products provide keyword research, backlink analysis, site audits and rank tracking. Ubersuggest also offers content and AI prompt ideas. Its paid plans include AI Search Visibility, which the article says identifies brand mentions in AI tools, shows the sources those tools cite and prioritizes potential fixes intended to improve citation opportunities.

Ubersuggest is available through a WordPress plugin and a connector for Claude and ChatGPT, according to the comparison. The article also notes Moz’s long history in the industry and its association with Domain Authority. It points to Moz Local for teams that need to manage local business listings.

What this means for marketers

When assessing the two products, marketers can compare subscription costs with the features their teams use for keyword research, audits, rankings and reporting. The article also frames AI mentions as a consideration alongside conventional search rankings, noting that Google uses AI Overviews and that people ask tools such as ChatGPT and Gemini for buying advice.